Tag: social
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
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The elephant in the room
A few weeks ago, a video went viral in the Greek Tango community. Two women, both dancers, were repeating phrases they’ve heard over the years. Comments full of gender stereotypes, casual misogyny, and the kind of phrases that, when unpacked, reveal more than just ignorance. They reveal a culture that sometimes looks the other way.…
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Kindness, Rituals and Values
Some weeks ago, we had a meaningful conversation in the community about the custom of walking your partner back to their seat after a tanda. One member challenged the gesture, suggesting it might symbolise outdated gender roles. Others, including myself, offered a different view. I don’t see this as a “ladies first” gesture. I see…
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Caveman mode ON!
“I feel that if I will ever dance with her, I need to be at my best.” A friend of mine told me in a milonga some time ago. I’ve heard that thought before. Actually, I used to think that way too. In my first couple of years, whenever I was dancing with a better…
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Nobody’s crazy… and alone
TLDR: Today, I’m launching a new initiative: anonymous community surveys. The first one is about how we experience rejection in Tango. If you’ve ever felt confused, hurt, or unsure about being refused a dance, this is your chance to share your perspective.
