Tag: advice
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
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Kindness, Rituals and Values
Some weeks ago, we had a meaningful conversation in the community about the custom of walking your partner back to their seat after a tanda. One member challenged the gesture, suggesting it might symbolise outdated gender roles. Others, including myself, offered a different view. I don’t see this as a “ladies first” gesture. I see…
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Frodo, Sam and the power of Tango
In the last post, I described how the Ring from The Lord of the Rings can symbolise Tango’s power and how it amplifies what’s already inside us. I used the relationship between Gollum and the Ring to show how Tango (The Ring) can twist us when we dance to escape ourselves (like Gollum used the…
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The Ring, the Gollum and… your Tango!
You’ve probably seen the “My Taaaango” T-shirts with Gollum clutching the Ring like it’s the most precious thing in the world. Did you find it funny? I hope so. But have you ever wondered what message it hides about how Tango, like the Ring in The Lord of the Rings, can take over your identity…
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But they dance…
I was in a milonga the other night, which wasn’t very full. The mood was flat. Adnd then came the first song of a Tanda—Cascabelito by Pugliese, with Maciel on vocals. Under different circumstances, my head would be spinning like a cartoon scanning the room to find a partner. This time, though, I wasn’t quite…
