Tag: market


  • Tango advertising

    Tango advertising

    A couple of posts ago I was writing about the definition of Tango professionals and how it is difficult to rate professionals and more specifically teachers in Tango since the customers in the market don’t have clear and common expectations. Although, as it was pointed out in some comments, rating teachers who are also artists…

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  • The Tango market problem

    The Tango market problem

    Where does all this leave us? Can we rate Tango teachers like any other professional out there? Can we say who is a good Tango teacher? The question can be answered when the customers have clear expectations. But is this the case? Do we even know why we start Tango? Is it the same reason…

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