Tag: friends


  • The hidden opportunity in Tango marketing – part 2

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    The hidden opportunity in Tango marketing – part 2

    In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…

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  • The hidden opportunity in Tango marketing – part 1

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    The hidden opportunity in Tango marketing – part 1

    Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…

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