Tag: opinion
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It’s not the notes you dance
It’s not the notes you play… it’s the notes you don’t play. At first glance, it sounds like a riddle. What could he mean? What are the notes you don’t play, and why should they matter?
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Causation, Correlation, and the Dance Between Them
In the first part of this little rabbit hole, we looked at how Tango has (thankfully) moved on from the days when your gender automatically decided your role. Back then, it was simple: man = leader, woman = follower. No questions asked. Today, that rulebook is gone, and we get to choose. And yet… the…
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When bias is an advantage
When I wrote about how Tango could be advertised more effectively to men, some people commented that I was being “unbalanced” and that the real solution was for me to learn to follow and to propose teaching both roles from the start.
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The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
