Your cart is currently empty!
Year: 2025
/
Causation, correlation and the thing between your legs.
Whenever I post something that even remotely touches on gender and roles, there will always be at least one comment about how we should get rid of gender stereotypes in Tango and how it would be better if dance roles were not linked to gender at all. One of the most popular arguments is: “You…
/
When bias is an advantage
When I wrote about how Tango could be advertised more effectively to men, some people commented that I was being “unbalanced” and that the real solution was for me to learn to follow and to propose teaching both roles from the start.
/
The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
/
The hidden opportunity in Tango marketing – part 2
In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…
/
The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
