Tag: life
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
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The elephant in the room
A few weeks ago, a video went viral in the Greek Tango community. Two women, both dancers, were repeating phrases they’ve heard over the years. Comments full of gender stereotypes, casual misogyny, and the kind of phrases that, when unpacked, reveal more than just ignorance. They reveal a culture that sometimes looks the other way.…
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Leaving home
I still remember the feeling of leaving my parents’ house and living alone at 18. Do you? I had spent time away from my parents before, but in most of those cases, I wasn’t truly on my own. There were always other people around in case I needed help. Living alone for the first time…
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Caveman mode ON!
“I feel that if I will ever dance with her, I need to be at my best.” A friend of mine told me in a milonga some time ago. I’ve heard that thought before. Actually, I used to think that way too. In my first couple of years, whenever I was dancing with a better…
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Dance like there is no… tomorrow
“It’s such a pity that no one took a photo of me dancing with her.” A friend told me about a memorable tanda he had. Just a few days ago, another friend posted a video of dancing with a well-known dancer that many consider a myth. Looking at photos and videos from events we joined…
