Tag: observations
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The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
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Frodo, Sam and the power of Tango
In the last post, I described how the Ring from The Lord of the Rings can symbolise Tango’s power and how it amplifies what’s already inside us. I used the relationship between Gollum and the Ring to show how Tango (The Ring) can twist us when we dance to escape ourselves (like Gollum used the…
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The Ring, the Gollum and… your Tango!
You’ve probably seen the “My Taaaango” T-shirts with Gollum clutching the Ring like it’s the most precious thing in the world. Did you find it funny? I hope so. But have you ever wondered what message it hides about how Tango, like the Ring in The Lord of the Rings, can take over your identity…
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But they dance…
I was in a milonga the other night, which wasn’t very full. The mood was flat. Adnd then came the first song of a Tanda—Cascabelito by Pugliese, with Maciel on vocals. Under different circumstances, my head would be spinning like a cartoon scanning the room to find a partner. This time, though, I wasn’t quite…
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Nobody’s crazy… and alone
TLDR: Today, I’m launching a new initiative: anonymous community surveys. The first one is about how we experience rejection in Tango. If you’ve ever felt confused, hurt, or unsure about being refused a dance, this is your chance to share your perspective.
