Tag: observations


  • When bias is an advantage

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    When bias is an advantage

    When I wrote about how Tango could be advertised more effectively to men, some people commented that I was being “unbalanced” and that the real solution was for me to learn to follow and to propose teaching both roles from the start.

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  • The hidden opportunity in Tango marketing – part 3

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    The hidden opportunity in Tango marketing – part 3

    In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…

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  • Frodo, Sam and the power of Tango
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    Frodo, Sam and the power of Tango

    In the last post, I described how the Ring from The Lord of the Rings can symbolise Tango’s power and how it amplifies what’s already inside us. I used the relationship between Gollum and the Ring to show how Tango (The Ring) can twist us when we dance to escape ourselves (like Gollum used the…

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  • The Ring, the Gollum and… your Tango!
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    The Ring, the Gollum and… your Tango!

    You’ve probably seen the “My Taaaango” T-shirts with Gollum clutching the Ring like it’s the most precious thing in the world. Did you find it funny? I hope so. But have you ever wondered what message it hides about how Tango, like the Ring in The Lord of the Rings, can take over your identity…

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  • But they dance…

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    But they dance…

    I was in a milonga the other night, which wasn’t very full. The mood was flat. Adnd then came the first song of a Tanda—Cascabelito by Pugliese, with Maciel on vocals. Under different circumstances, my head would be spinning like a cartoon scanning the room to find a partner. This time, though, I wasn’t quite…

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