Social
When bias is an advantage
When I wrote about how Tango could be advertised more effectively to men, some people commented that I was being “unbalanced” and that the real solution was for me to learn to follow and to propose teaching both roles from the start.
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The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
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The hidden opportunity in Tango marketing – part 2
In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…
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Self exploration
Dance like there is no… tomorrow
“It’s such a pity that no one took a photo of me dancing with her.” A friend told me about a memorable tanda he had. Just a few days ago, another friend posted a video of dancing with a well-known dancer that many consider a myth. Looking at photos and videos from events we joined…
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Unknown or unseen?
If you read this blog, you might think I am some kind of super-famous dancer. You might think I am known in milongas. You know… the kind of person who immediately attracts attention when he enters the space. The truth is that I am quite the opposite. Maybe, I became a little “famous” in the…
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Are you a diamond or a bottle of water?
Imagine that someone offers to give you for free a diamond or a bottle of water. Which one would you choose? I guess that most people reading this question would answer… “The diamond”. If you compare the prices of the two goods, there is no doubt that diamonds cost more. That is why you would…
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Musicality
The complexity of simple
Most of us think in very basic combinations and patterns. We have learned, practiced and memorized just a number of them and use them in our dance. But the possibilities out there are endless to be able to dance each and every song in our life in a completely unique way even just by simply…
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Rules, risks and returns in Tango
Did you spot the pattern? Three classic rules broken, three different results, three different gains. But is there something in common between them? Yes. The pleasure from the tanda. Either expressed verbally, with a smile or with a non breaking embrace or in any other way… These are the moments we are looking for when…
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Focus
So please… focus your conversations (dance) and don’t try to talk about everything in those 2 or 3 minutes! It is not possible!
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