Social
The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
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The hidden opportunity in Tango marketing – part 2
In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
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Self exploration
Are you a diamond or a bottle of water?
Imagine that someone offers to give you for free a diamond or a bottle of water. Which one would you choose? I guess that most people reading this question would answer… “The diamond”. If you compare the prices of the two goods, there is no doubt that diamonds cost more. That is why you would…
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A Tanda away
Let’s do an exercise. Think about some of the strongest memories in your life so far. Just pick a few that come to mind. Done?… Now answer the following questions. Do these moments involve another person or were they moments that you were alone? Is there an emotion attached to those moments?
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Why am I doing this?
“Thank you for doing this for the community” he told me referring to my blog posts. To be honest I didn’t know how to react. All this started like a joke. I started by posting small texts on Facebook for my friends and as the discussions led to new texts and the new texts led…
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Musicality
The complexity of simple
Most of us think in very basic combinations and patterns. We have learned, practiced and memorized just a number of them and use them in our dance. But the possibilities out there are endless to be able to dance each and every song in our life in a completely unique way even just by simply…
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Rules, risks and returns in Tango
Did you spot the pattern? Three classic rules broken, three different results, three different gains. But is there something in common between them? Yes. The pleasure from the tanda. Either expressed verbally, with a smile or with a non breaking embrace or in any other way… These are the moments we are looking for when…
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Focus
So please… focus your conversations (dance) and don’t try to talk about everything in those 2 or 3 minutes! It is not possible!
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