Social
The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
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The hidden opportunity in Tango marketing – part 2
In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…
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The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
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Self exploration
Are you a diamond or a bottle of water?
Imagine that someone offers to give you for free a diamond or a bottle of water. Which one would you choose? I guess that most people reading this question would answer… “The diamond”. If you compare the prices of the two goods, there is no doubt that diamonds cost more. That is why you would…
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A Tanda away
Let’s do an exercise. Think about some of the strongest memories in your life so far. Just pick a few that come to mind. Done?… Now answer the following questions. Do these moments involve another person or were they moments that you were alone? Is there an emotion attached to those moments?
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Why am I doing this?
“Thank you for doing this for the community” he told me referring to my blog posts. To be honest I didn’t know how to react. All this started like a joke. I started by posting small texts on Facebook for my friends and as the discussions led to new texts and the new texts led…
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Musicality
Silence is golden
Sometimes, people are dancing on a role and never even realized that they can do what the opposite role does. I was always baffled by this. I still am… but a bit less than before. How could my partner talk to me?
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Is musicality female?
Somehow there is a common misconception that the woman needs to just be good at understanding and executing the “commands” of the man. Musicality seems to come a bit later as an interest for ladies/followers. That maybe explains the phenomenon but then… isn’t this maybe the mirror of the leaders’ trap of wanting to learn…
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The butterfly effect
So here you go… the same song… the same melody… and just a tiny detail of a few milliseconds and you get a totally different piece altogether. A few milliseconds on your step and an enormous amount of satisfaction and joy when you make it plus a whole new sensation from the song.
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