Social
The hidden opportunity in Tango marketing – part 3
In my last post, I argued that Tango can give men a space to come together, side by side, and slowly build friendships, without pressure or pretence. Today, I want to go a little deeper. I want to explore how Tango can be presented in a way that speaks to men (and yes, probably to…
/
The hidden opportunity in Tango marketing – part 2
In the last post, I wrote about how Tango is a powerful antidote to modern loneliness. Especially in a post-COVID world where third spaces are vanishing, Tango offers us a lifeline… a regular, welcoming community you can return to again and again. But there’s another layer to this story. One that isn’t talked about much.…
/
The hidden opportunity in Tango marketing – part 1
Some years ago, I wrote about the way Tango is advertised and how misleading and limiting that messaging can be. Since then, many things have happened, but I still stand by what I said. Advertising Tango as a dance of passion, drenched in sensual and sexual imagery, deprives it of a much greater potential impact…
/
Self exploration
Do I have it in me?
A few days ago Dimitris posted a text that was arguing that musicality is not something that you have intuitively but rather a skill that you learn. A friend of mine commented below that she believed that there is something in some people that makes them more musical than others. I argued that it is…
/
Tango and men in today’s world
I started those posts with one analyzing the power of men based on numbers. I continued on the theme of men possibly feeling disconnected and unnecessary in Tango communities, and I finished by discussing the names of roles and the idea of authenticity concerning dancing the opposite gender role. In my latest post, I tried…
/
A ridiculously biased, toxic man. Me!
What I consider normal is not necessarily normal for you and vice versa. Normal is just a construct of our minds. Actually there is not just one “normal”, there are many “normals”. Yours, mine, the guy who just found the post by accident, the lady’s who is looking for a cheesecake recipe and found this…
/
Musicality
Englishman in New York
I was an Englishman in New york… analyzing a song of a different period and genre with the tools I learned from my Tango journey so far!
/
Makes sense?
How can you make your decisions and opinions even better? Making them sensible. A song is a series of decisions… if you manage to connect them in a logical sequence the whole dance of the song will… make sense. For example, I know that Laurenz has a long variation at the end of “No me…
/
The most powerful Tango step
When you hug a person for a few seconds it’s mostly natural. We all do this more or less with friends and relatives especially when you meet after a long time… right? Have you ever hugged somebody for more than 5 to 6 seconds? When was it? What happened after? I remember for example hugging…
/
